Frequently Asked Questions

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What is a dotmobi Style Guide?

dotMobi, the company that administrates the .mobi top-level domain, publishes style guides known as the dotMobi Switch On!™ Guides to ensure that the user experience of the web on a mobile device is as good as possible. Switch On!™ Guides act as guides and references for .mobi domain registrants when they are building the content and services associated with their .mobi websites.

Switch On!™ Guides are composed of mandatory rules, highly recommended best practices, and optional best practices. Compliance with mandatory rules is one of the terms and conditions of using a .mobi domain. Switch On!™ Guides have been published for a range of domain service types, starting with the Web Developers Guide, which covers web browsing interaction.

• What is a .mobi domain?
• Are there any invalid characters which cannot be used in a dotmobi domain?
• How long can a dotmobi domain name be?
• What is a dotmobi Style Guide?